Welcome to my consultancy! I’m Kate 👩🏻💻
I’m a business consultant specializing in growth marketing, strategic partnerships, and automation. I have 10+ years of experience crafting revenue-generating solutions that deepen connections between brands and their audiences.
Tap to my services below for more info, or just say hi 👋 at hello@kateppickering.com.
Services Provided
Digital Marketing Optimization
Strategy development and optimization for email, website, search, and social. Content marketing, A/B testing, acquisition, growth, account-based marketing, and lifecycle marketing. Content pillars, creative briefing, and performance reporting.
Audience Development and Segmentation
Identify and target audience segments to optimize engagement and conversions (e.g. sales or attendance.) Lead scoring (e.g. MQLs), drip campaigns, and lifecycle nurture campaigns.
Revenue Diversification and Partnerships
Identify and implement new revenue streams such as merchandise, events, channel-specific franchises, and online sales. Secure sponsorships and partnerships with relevant brands.
Business Growth and Brand Strategy
Business growth planning, sales <> marketing alignment, go-to-market strategy (GTM), SWOT analyses, brand positioning, messaging guidelines, PR narratives, and pitch decks.
Experiential and Event Marketing
Design immersive experiences that captivate visitors and enhance brand perception and awareness.
Analytics Tooling and CRM
Marketing automation and CRM development and implementation, automated newsletters, integration management, lead scoring, and sales and marketing reporting. Marketo, Salesforce, WordPress, Looker, LeanData, MailChimp, HubSpot, and more.
Interested in working together?
Get in touch with the form below.